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Avon and Korres Enter into Strategic Alliance in Latin America

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By: Jamie Matusow

Editor-in-Chief

Avon Products, Inc. has entered into an agreement through which Korres has granted Avon exclusive rights to develop, manufacture and market Korres products in Latin America. Created by Greek pharmacist George Korres, the Greek skin care brand was established to produce what it calls “highly efficacious natural formulations.”

This long-term strategic alliance includes all major markets where Avon operates in Latin America, and provides the direct seller with the option to purchase all of the intellectual property rights to the Korres products in that region.

Latin America is Avon’s largest business unit, accounting for nearly half of the company’s revenues.

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